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Specialist Marketing (f/m/d)

Req # JR - 157042 Location München, Bavaria, Germany Job Category Marketing Date posted 02/27/2025
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Overview

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

  • Support for Parents

  • Continuing Education/ Professional Development

  • Employee Heath & Well-Being Benefits

  • Paid Time Off

  • 2 Days a Year to Volunteer

Success Profile

What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

Specialist Marketing (f/m/d)

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This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

Baxter Medical Systems enables excellence in surgical procedures using modern medical technology. Our products help care teams achieve outstanding results in emergency and critical care. Digital systems are automated to allow for surgical staff and multidisciplinary care teams to work efficiently, and devices are needed to navigate processes, increase user convenience, and improve patient safety.

We are currently searching a Specialist Marketing (f/m/d) based in Munich.

Summary:

The Specialist, Global Product Marketing, GSS Accessories is an upstream Product Manager.  This role oversees the strategic development, management, and growth of Baxter’s Trumpf accessories portfolio. The Specialist Product Marketing Manager leads and coordinate cross-functional teams in a matrix organization to drive profitable portfolio growth globally.

Essential Duties and Responsibilities:

  • Collaborate with product teams across business units to align on release cadences and roadmap prioritization

  • Lead portfolio growth strategy incorporating innovation to address market needs and opportunities

  • Research and understand key market/customer trends and competitor strategies

  • Develop strategic business plans and financial models to capitalize on market needs and opportunities

  • Drive clinical research requirements to support the value proposition and product launch activities

  • Communication of the strategy and securing consensus from customers, key industry influencers and Baxter executive leadership.

  • Drive alignment with regional marketing and business partners on market needs, go to market strategies and pricing

  • Develop and track key business performance indicators to identify necessary countermeasures to achieving business/market goals

  • Serve as the technical lead with customer partners on technology deployment for product validation requirements

  • Operate with cross-functional leadership to deploy new go-to-market strategies for technology including pricing, quote to cash, training and support

  • Partner with global commercial and service teams to drive market adoption of connected IT solutions     

Qualifications:

  • Demonstrated skill in persuading individuals across functions, geographies, and seniority levels

  • Proven track record of successfully influencing key stakeholders

  • Strong written and verbal communication skills, with the ability to engage stakeholders at all levels, including executive-level presentations.

  • Strong interpersonal skills, decisive decision-making, personal accountability, and self-motivation, with a collaborative mindset.

Education and/or Experience:

  • Bachelor’s degree

  • 2 years product management experience in medical devices

  • 2 years upstream / global, regional, or country marketing capacity preferred

What we offer you

As an internationally active company, we offer you professional training opportunities and fair remuneration with above-average social benefits, a company pension scheme, a share plan for employees, 30 days vacation plus special leave, and additional insurance is a matter of course, for us.

For further information, please reach out to Mr Sebastian Lange via E-Mail: sebastian_lange@baxter.com

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a required minimum number of days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. The flexible workplace policy is subject to local laws and legal requirements. At its discretion, Baxter may decide to adjust, suspend, or discontinue as business needs change. 

#IND-DACH

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Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

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Address

Explore this location Landsberger Str. 155 / Haus 3, 2. OG
80687 München
Germany
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Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India

“Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role.”

Meet Bethany, Marketing Director in the United States

“I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family.”

Meet Claire, Marketing Manager in Singapore

“In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively.”

Meet Sara, EMEA Digital Health Project Leader in Portugal

“As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter.”

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