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Global Marketing Manager, Pharmaceuticals

Req # JR - 162676 Location Ahmedabad, Gujarat, India Job Category Marketing Date posted 05/01/2025
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Overview

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

  • Support for Parents

  • Continuing Education/ Professional Development

  • Employee Heath & Well-Being Benefits

  • Paid Time Off

  • 2 Days a Year to Volunteer

Success Profile

What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

Global Marketing Manager, Pharmaceuticals

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This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

Summary: The Global Marketing Manager, Pharmaceuticals, will be responsible for developing and executing strategic marketing plans for new pharmaceutical products during the pre-launch phase. The candidate will support in creating and executing a comprehensive marketing strategy for differentiated product portfolio in the Pharmaceutical business segment. The position will collaborate with R&D, Medical and Regional Marketing teams to ensure market needs are incorporated into product design, by analyzing market trends, customer insights, and competitive landscapes to inform product positioning and launch strategies, ultimately driving future commercial success of the drug in global markets. 

Responsibilities:

  • Market research and analysis: Conduct in-depth market research to identify unmet medical needs, target patient populations, and understand competitive landscape to inform product development. 
  • Product positioning and messaging: Develop compelling value propositions and messaging for new products, aligning with clinical data and market insights. 
  • Target Product Profile (TPP) development: Collaborate with R&D to define the TPP, outlining key product features, efficacy, and safety parameters based on market requirements. 
  • Customer insights gathering: Conduct Voice of Customer (VOC) research to understand physician and patient needs, preferences, and potential barriers to adoption. 
  • Strategic planning: Support the development of global upstream marketing plans, including market segmentation, target audience identification, and key performance indicators (KPIs). 
  • Cross-functional collaboration: Work closely with R&D, clinical development, medical affairs, regulatory, and commercial teams to ensure seamless transition from development to launch. 
  • Evidence generation strategy: Identify and develop evidence generation plans to support product claims and market access strategies. 
  • Market shaping activities: Participate in market shaping initiatives, including thought leadership development and publications to establish product positioning early on. 
  • Competitive analysis: Monitor competitor activity and develop strategies to differentiate the product in the market. 
  • Launch readiness: Prepare launch materials, training programs, and support commercial teams for successful product launch. 

Requirements:

  • Bachelor’s degree in marketing, Business, or a related field. Advanced degree in life sciences, healthcare, business administration, or equivalent experience preferred
  • 3-5 years of experience in pharmaceutical marketing, with a focus on brand marketing and product launches.
  • Understanding of the pharmaceutical industry, including regulatory landscape, market dynamics, and development process 
  • Experience in upstream marketing, ideally within the pharmaceutical sector 
  • Strong analytical skills and ability to interpret complex data to inform strategic decisions 
  • Excellent communication, presentation, and interpersonal skills to effectively collaborate with cross-functional teams 
  • Global perspective and experience working across different markets and cultures preferred
  • Ability to think strategically and translate market insights into actionable marketing plans 

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

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Address

Explore this location Ramdas Road, Off Sindhu Bhavan Road
Ahmedabad- 380006
Gujarat
India Explore This Location

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India

“Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role.”

Meet Bethany, Marketing Director in the United States

“I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family.”

Meet Claire, Marketing Manager in Singapore

“In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively.”

Meet Sara, EMEA Digital Health Project Leader in Portugal

“As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter.”

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