
Global Marketing Manager, Pharmaceuticals
Descrição geral
É aqui que a criatividade encontra a estratégia. Como membro da equipe de Marketing da Baxter, você trabalhará no planejamento, desenvolvimento e implementação de programas de marketing e estratégias de preços. Você aproveitará sua experiência para apresentar nossos produtos e serviços que salvam e prolongam vidas ao setor de mercado relevante. Trabalhando em colaboração com as equipes técnicas e de vendas, encontrará oportunidades de aprendizado, desenvolvimento e crescimento futuro na carreira em vários campos da Baxter.
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Apoio aos pais
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Educação continuada/ Desenvolvimento profissional
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Benefícios de saúde e bem-estar para os funcionários
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Férias remuneradas
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2 dias por ano para trabalho voluntário
Perfil de sucesso
O que faz um membro bem-sucedido da equipe de marketing da Baxter? Dê uma olhada em algumas das principais características que procuramos e veja se o seu perfil se encaixa.
- Comunicação convincente e concisa
- Pensamento criativo e inovador
- Planejamento estratégico
- Inteligência competitiva
- Colaboração
- Especialistas digitais
Global Marketing Manager, Pharmaceuticals
This is where you save and sustain lives
At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.
Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.
Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.
Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.
Summary: The Global Marketing Manager, Pharmaceuticals, will be responsible for developing and executing strategic marketing plans for new pharmaceutical products during the pre-launch phase. The candidate will support in creating and executing a comprehensive marketing strategy for differentiated product portfolio in the Pharmaceutical business segment. The position will collaborate with R&D, Medical and Regional Marketing teams to ensure market needs are incorporated into product design, by analyzing market trends, customer insights, and competitive landscapes to inform product positioning and launch strategies, ultimately driving future commercial success of the drug in global markets.
Responsibilities:
- Market research and analysis: Conduct in-depth market research to identify unmet medical needs, target patient populations, and understand competitive landscape to inform product development.
- Product positioning and messaging: Develop compelling value propositions and messaging for new products, aligning with clinical data and market insights.
- Target Product Profile (TPP) development: Collaborate with R&D to define the TPP, outlining key product features, efficacy, and safety parameters based on market requirements.
- Customer insights gathering: Conduct Voice of Customer (VOC) research to understand physician and patient needs, preferences, and potential barriers to adoption.
- Strategic planning: Support the development of global upstream marketing plans, including market segmentation, target audience identification, and key performance indicators (KPIs).
- Cross-functional collaboration: Work closely with R&D, clinical development, medical affairs, regulatory, and commercial teams to ensure seamless transition from development to launch.
- Evidence generation strategy: Identify and develop evidence generation plans to support product claims and market access strategies.
- Market shaping activities: Participate in market shaping initiatives, including thought leadership development and publications to establish product positioning early on.
- Competitive analysis: Monitor competitor activity and develop strategies to differentiate the product in the market.
- Launch readiness: Prepare launch materials, training programs, and support commercial teams for successful product launch.
Requirements:
- Bachelor’s degree in marketing, Business, or a related field. Advanced degree in life sciences, healthcare, business administration, or equivalent experience preferred
- 3-5 years of experience in pharmaceutical marketing, with a focus on brand marketing and product launches.
- Understanding of the pharmaceutical industry, including regulatory landscape, market dynamics, and development process
- Experience in upstream marketing, ideally within the pharmaceutical sector
- Strong analytical skills and ability to interpret complex data to inform strategic decisions
- Excellent communication, presentation, and interpersonal skills to effectively collaborate with cross-functional teams
- Global perspective and experience working across different markets and cultures preferred
- Ability to think strategically and translate market insights into actionable marketing plans
Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.
Recruitment Fraud Notice
Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.
Endereço

Ahmedabad- 380006
Gujarat
India Explorar agora
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