Senior Manager, Commercial Marketing - Connected Care

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. 

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. 

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission. 

The Senior Manager of Commercial Marketing isa key downstream marketing leader for Baxter’s Connected Care Group and reports into the Senior Director, Commercial Marketing.

You will promote the Digital Products portfolio (e.g., nurse call, Voalte Mobile, Excel Medical) to drive increased revenue, greater adoption/utilization, and improve business performance.

You will focus on content strategy, content delivery, and insights/analytics to enable the sales team to be successful by collaborating with internal partners to gather customer insights and trends, develop the value propositions, inform/influence requirements product development efforts, and work with regional marketing & service operations to support launches and drive growth in the existing portfolio. You will intimately understand the direction from upstream, and package complex concepts in a simple/effective manner. There is the need for a modern approach, backed by data and analytics.

You'll work with key partners (e.g., sales and product management, communications. project managers, operations, medical affairs, quality and R&D) to deliver impactful collateral, projects, media, and events.

In order to be successful, you will balance quick results with a longer-term approach to the strategy and portfolio. This role will require flexibility (e.g., projects changing weekly) and hard work – where one is highly present in a virtual and in-person environment. We are seeking a collaborative, high-energy, and agile individual who has an in-depth knowledge of the healthcare and technology ecosystem.

As someone deeply passionate about how Connected Care can help solve our customers’ most pressing issues. You will deliver clear messaging to Healthcare Providers and C-Suite customers on how connected care will redefine healthcare delivery.

What you'll do:

• Partner with sales and product management in the prioritization of work, ensuring the tools, materials, sales aides, competitive positioning, value propositions and positioning statements, and outcome improvements align to the needs of the customer and speak directly to the products and services provided by Baxter.
• Translate business strategy and priorities into marketing strategies at the global and regional level.
• Communicate and implement messaging across functional and geographic partners – and help shape their communications.
• Analyze size and growth of relevant markets, companies, and products and understand key growth drivers and pricing.
• Understand decision-making and purchasing processes for customers.
• Become an internal subject matter authority across your portfolio.
• Gather and communicate customer intelligence and other findings back across the Baxter organization.
• Clarify the portfolio and product-specific value propositions and positioning relative to customer pain points and competitors.
• Assemble key features, benefits, and clinical/economic messaging.
• Develop tactics for key customer segments and achieving optimal reach.
• Implement omnichannel strategy and modernize Baxter’s approach to media, content, and events.
• Develop OUS marketing plan and enable growth outside developed markets.
• Consider direct vs distributor selling models and how to optimize.
• Lead tactical execution plan with launch timeline, milestones, marketing campaigns, initiatives, sales tools, segment targeting, customer targeting, and customer education programs.
• Develop KPIs and metrics to track progress; report to senior leadership and persistently measure effectiveness of wide-scale Connected Care campaigns.
• Development and management of effective industry-facing content (e.g., web content, social media, etc.); Content development and rapid delivery aligned to the business.
• Delivery of high-quality pre launch, launch, and post-launch promotional programs that increase product adoption and penetration within the market.
• Development of lead generation campaigns and the measurements of effectiveness (e.g., MQL/SAL metrics).
• Be an authority on competitors’ connected care portfolio.
• Support regional commercial marketing teams to help achieve growth and profitability with support for messaging.
• Work with internal teams to develop clinical and economic messaging.
• Salesforce development and training.
• Lead product launches, field sales support, and other marketing activities.
• Generate/analyze competitive intelligence and promote understanding of competitive tactics with the sales team.
• Partner with marketing communications to create innovative and forward-looking content to drive market awareness, lead generation, leading to deal closure.
• Coordinate social media and other materials to fuel sales pursuits; Orchestrate portfolio social media calendars and the respective content/materials.
• Collaborate with Medical Affairs to aid in guiding high-value studies to support key claims in marketing materials and establish Baxter’s presence.
• Identify process gaps and simplify the content creation process.

Experience:

• Strong analytical skills and ability to interpret data to inform marketing decisions.
• Excellent communication, presentation, and project management skills.
• Strong understanding of marketing automation tools and Salesforce.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong work ethic and comfort with ambiguity.
• Ability to travel up to 25% of the time, including international.
• Standout colleague with a strategic partnership mentality.
• 3 days in office per week at Raleigh (NC) office. Secondary preference for the Deerfield (IL), Skaneateles (NY), Batesville (IN), Bellevue (WA) offices.

Education and Experience:

• Bachelor's degree required. MBA and/or graduate degree is a plus.
• Prior marketing experience required (3-5 years) with a consistent track record of developing and implementing successful marketing campaigns.
• Experience in the healthcare industry is preferred.
• (Nice to have) Technical understanding of IT and connected care environments and robust knowledge of clinical processes and workflows. Understanding of IP networking and enterprise IT/iOT solutions. Understanding of cloud and on-prem solutions.
• Demonstrated career progression in previous roles.

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a required minimum number of days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. The flexible workplace policy is subject to local laws and legal requirements. At its discretion, Baxter may decide to adjust, suspend, or discontinue as business needs change.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $136,000 - 170,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position is also eligible for discretionary bonuses. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

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US Benefits at Baxter (except for Puerto Rico)

This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter

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