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North Africa Head

Req # JR - 163695 Location Casablanca, Casablanca-Settat, Morocco Job Category Sales Date posted 02/19/2025
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Overview

As a member of Baxter’s sales team, you’ll be aligned to one of our global business units and be responsible for new business, developing existing accounts and ensuring patient-centric approach in all your dealings. You’ll work within an assigned geographic area or with specific accounts to achieve or exceed personal and business goals, all in pursuit of our mission to save and sustain lives. In the sales role, you’ll have the opportunity to provide input on new markets and products, manage customer concerns, and collaborate with other teams.

  • Support for Parents

  • Continuing Education/ Professional Development

  • Employee Heath & Well-Being Benefits

  • Paid Time Off

  • 2 Days a Year to Volunteer

Success Profile

What makes a successful Sales Professional at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

  • Stakeholder Insight and Influence
  • Sales Solution Identification and Development
  • Negotiation Skills
  • Strategic Planning
  • Managing and Coaching
  • Ownership of the Business

North Africa Head

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This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

The Head of North Africais responsible for driving the growth and development of Baxter Kidney Care (Vantive) in Algeria, Morocco, and Tunisia. This role focuses on the strategic direction of sales and marketing teams, both directly and through distributors, while ensuring strong relationships with key customers and stakeholders. The incumbent will manage the expansion of Acute therapies, the development of Peritoneal Dialysis (PD), and the implementation of a new Hemodialysis (HD) business model across the three countries. This role carries full accountability for the region’s sales, profitability, and SG&A (Selling, General, and Administrative) expenses. The Head of North Africa will lead the organization to achieve short- and long-term P&L objectives, foster operational efficiency, and ensure compliance with regulatory and ethical standards

The employee is expected to embody the company’s core values of Care, Trust, Innovate, and Own It, fostering a culture of excellence, respect, and integrity. The role requires leading by example, building high-performing teams, inspiring collaboration, and representing Baxter Kidney Care (Vantive) at the highest levels with external stakeholders, including governments, regulators, and healthcare leaders.

Key Accountabilities

  • Strategic Leadership

  • Develop and execute growth strategies to drive market share and profitability for Baxter Kidney Care (Vantive)’s Acute, PD, and HD portfolios.

  • Define and implement tailored strategies for Algeria, Morocco, and Tunisia to meet short- and long-term financial and operational goals.

  • Translate regional objectives into actionable plans, including sales, marketing, and market development strategies.

  • Acute Therapies Expansion

  • Lead efforts to grow the Acute therapies portfolio (e.g., Continuous Renal Replacement Therapy - CRRT) across ICUs in Algeria, Morocco, and Tunisia.

  • Engage with critical care stakeholders to enhance product adoption and ensure market access.

  • PD Therapy Development

  • Expand the Peritoneal Dialysis business by increasing patient penetration and improving therapy accessibility in all three countries.

  • Drive initiatives to enhance clinical adoption of PD using tools like Sharesource for optimized patient management.

  • New HD Business Model Implementation

  • Develop and implement a transformative Hemodialysis (HD) business model to enhance market penetration and operational efficiency.

  • Tailor the HD approach to address the unique healthcare needs and dynamics of Algeria, Morocco, and Tunisia.

  • Market and Business Development

  • Identify new business opportunities and drive market access improvements to increase funding for therapies.

  • Prepare for new product launches, including Citrate and Extraneal, and oversee their successful introduction and growth.

  • Customer and Stakeholder Engagement

  • Build and maintain relationships with key opinion leaders (KOLs), healthcare providers, and government authorities.

  • Represent Baxter Kidney Care (Vantive) in discussions with regulatory bodies, industry organizations, and key customers.

  • Distributor Management

  • Oversee distributor relationships, including contract negotiation, performance tracking, and renewal.

  • Align distributor operations with Baxter Kidney Care (Vantive)’s strategic goals to maximize performance.

  • Operational and Financial Management

  • Monitor sales forecasts, financial performance, and SG&A budgets to achieve revenue and profitability targets.

  • Ensure compliance with all regulatory requirements and internal policies.

  • Team Leadership and Development

  • Lead, coach, and develop local sales and marketing teams, fostering a culture of accountability, empowerment, and continuous learning.

  • Collaborate with cross-functional teams to optimize resources and improve operational efficiency.

Projects and Strategic Focus

  • Acute and PD Therapy Expansion

  • Drive market penetration for Acute therapies and PD in Algeria, Morocco, and Tunisia by engaging with ICUs and dialysis centers.

  • New HD Model Implementation

  • Roll out a new Hemodialysis business model tailored to the market needs of North Africa, focusing on innovation and efficiency.

  • Distributor Alignment

  • Manage and optimize distributor transitions, ensuring seamless alignment with company goals.

  • Market-Specific Strategies

  • Develop and execute country-specific plans to address local healthcare dynamics and maximize the impact of Baxter Kidney Care (Vantive)’s portfolio.

  • Process Simplification

  • Streamline operational processes, such as pricing approvals and contract renewals, to enhance efficiency and transparency.

Qualifications

  • Education: Bachelor’s degree in Business, Marketing, Medical Sciences, or related field. MBA preferred.

  • Experience: 15+ years in sales and marketing, with significant experience in healthcare or pharmaceuticals, including leadership roles.

  • Expertise: Proven track record in managing medical devices.

  • Market Knowledge: Deep understanding of the healthcare market in North Africa.

  • Languages: Fluency in English, French  and Arabic is essential.

  • Travel: Willingness to travel extensively within the region

Skills & Competencies

  • Strategic Leadership: Ability to align regional strategies with organizational goals and deliver results.

  • Sales and Marketing Expertise: Proven success in driving growth.

  • Distributor and Stakeholder Management: Expertise in managing distributors and building relationships with key healthcare stakeholders.

  • Financial Acumen: Strong understanding of P&L management, cost control, and ROI optimization.

  • Digital Proficiency: Experience with tools like TrueVue Analytics to enhance performance.

  • Project Management: Skilled in leading large-scale projects like distributor transitions and market expansions.

  • Communication and Negotiation: Strong interpersonal and negotiation skills for managing complex relationships.

  • People Management: Proven ability to lead, mentor, and develop high-performing teams.

The ideal candidate will have a deep understanding of the healthcare market in Saudi Arabia, including regulatory frameworks, pricing structures, and market dynamics. They must possess a proven track record of managing large-scale projects like Project Dune, optimizing distributor relationships, and driving sales growth for Acute and HD therapies. Familiarity with joint venture management and collaboration with entities like BCL is essential. Experience in leveraging digital tools and simplifying operational processes will be a strong advantage.

As of February 1, Baxter has completed the sale of its Kidney Care business, which will now operate as Vantive. Today, this job is within a Vantive deferred market, which means that the employer of record for this role will initially be Baxter. When the applicable legal entity in country goes live, the employer of record for the role will transition to Vantive. Vantive builds upon on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will continue to lead in the kidney care space and offer meaningful work to those who join us. If you have any questions, please review with the recruiter and/or hiring manager.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

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Address

Explore this location Zone Industrielle Commune Urbaine Lissasfa 2
Chemin Tertiaire 1077
20100
Casablanca
Morocco Explore This Location

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Meet Andrea – after joining Baxter as a Customer Service Specialist, Andrea was promoted last year to Territory Manager.

“Baxter’s culture is one of inclusivity, respect and acceptance for one another, regardless of religious, political or sexual orientation. There is immense support that starts all the way at the top of the organization, including the creation of “Best Place to Work” for all employees.”

Meet Paula – she has been with Baxter for 17 years and works as a Sales Specialist in Ireland.

“In Baxter we are encouraged to extend our competencies and experiences through ongoing feedback, experiences and regular training. Personal development to achieve career aspirations is actively encouraged, and as a result, I recently secured an internal promotion which was actively supported by my manager and the wider Baxter team.”

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