Paid Media Specialist, EMEA
Vantive: A New Company Built On Our Legacy
Baxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us.
At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us are driven to help improve patients’ lives worldwide. Join us as we revolutionize kidney care and other vital organ support.
*Completion of the proposed separation of Kidney Care from Baxter into a standalone company (to be named Vantive) remains subject to the satisfaction of customary conditions.
Responsibility
- Plan, set-up and optimize digital marketing programs including all aspects of upstream and downstream customer-facing engagement e. based on incoming requests or ideas from internal clients (Regional or Country Marketing teams).
- Identify target audiences and understand their behavior and habits. Determining the most effective media mix for our campaigns.
- Proactively identify, recommend, and act upon advertising opportunities for driving better business results.
- Coordination with internal clients and our creative, production and CRM teams.
- Ongoing reporting to stakeholders on the performance from executed programs and assesses against both strategic and operational goals (ROI and KPIs).
- Evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identify trends/insights and continuously optimize spend and performance based on those insights.
- Develops digital awareness for broader team by providing information, educational and experiential growth opportunities.
Required education / skills
- Minimum 5 years of experience from a similar position, preferably from a digital agency and/or from a global/international company in Pharma or Medtech.
- Hold a master’s degree in interactive digital marketing / communication / media or a related field.
- Fluent English is a must.
- Passionate about digital solutions. Highly creative with experience in identifying target audiences and devising digital programs that engage, inform and motivate.
- Demonstrated ability to interpret market research, secondary analysis and translate into actionable tactics.
- Excellent project management and quantitative skills. Takes ownership of projects and tasks from beginning to end.
- Demonstrated time management skills to meet deadlines, with flexibility to adapt to changing priorities and managing to ambiguity.
- Strong analytical skills in data management and reporting software/platforms e.g. Tableau, Salesforce, Acoustic etc.
- Solid knowledge of website and marketing analytics tools e.g. Google Analytics, NetInsight, Omniture, WebTrends, SEMRush etc.
- Solid knowledge of ad serving/management tools e.g. Facebook Business Manager, Linkedin Business Manager, Instagram, YouTube etc.
- Proficient in marketing research and statistical analysis
- Ability to develop and track metrics and effectively communicate progress and results
- Financial planning, strategy and budget optimization acumen.
Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.
Recruitment Fraud Notice
Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.
Address
Related Content
-
March 05, 2024
-
Employee Benefits Our comprehensive benefits options reflect the value we place in our employees. March 28, 2024
-
People of Baxter The people of Baxter are men and women who make a difference at work and in their communities. March 28, 2024
-
March 05, 2024
-
March 05, 2024
-
How to Apply Learn tips to better prepare yourself for the application process. March 05, 2024 Related Content - SR_JD
-
March 05, 2024
-
March 05, 2024
-
June 14, 2024
-
June 14, 2024
-
June 05, 2024
-
May 07, 2024
-
Career Areas Explore our various career sectors and uncover the one that aligns best with your talents and professional goals. March 05, 2024 Related Content - SR_JD
-
October 21, 2024
-
Change Creates Opportunity We believe change provides the opportunity to push beyond what we thought we were capable of achieving. April 29, 2024
-
July 11, 2024
-
May 31, 2024
-
May 01, 2024
-
Meet Mike Hear from Mike Demirjian on how change is necessary for growth, innovation, and improvement. May 01, 2024
-
May 08, 2024
-
July 15, 2024
-
July 14, 2024
-
July 09, 2024
-
July 15, 2024
-
May 08, 2024
-
July 15, 2024
-
May 01, 2024
-
May 07, 2024
-
July 14, 2024
-
July 14, 2024
-
July 12, 2024
-
July 11, 2024
-
July 10, 2024
-
July 12, 2024
-
July 12, 2024
-
July 11, 2024
-
April 29, 2024
-
July 11, 2024
-
July 15, 2024
-
July 14, 2024
-
July 13, 2024
-
July 13, 2024
-
July 13, 2024
-
July 09, 2024
-
July 10, 2024
-
July 09, 2024
-
Our Proposed Separation We plan to separate our Kidney Care Global Business Segment from Baxter to become a separate company. Discover what this means for you. May 03, 2024 Related Content - SR_JD
-
May 23, 2024
-
July 11, 2024
-
Meet Yukinari Yukinari Kono believes a leader should instill confidence and optimism in his teams during times of transformation. May 08, 2024
Join Our Talent Community
We're grateful for your interest in a career with Baxter, and would like to get to know you. Joining our Talent Community is a great way to stay connected, learn more about Baxter, and help our recruiters find you if there's an opportunity that aligns with your background, skills and interests.