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Associate Manager, Technical Support - Online Marketing

Req # JR - 177143 Location Skaneateles Falls, New York, United States Job Category Marketing Date posted 07/10/2025
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Overview

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

  • Support for Parents

  • Continuing Education/ Professional Development

  • Employee Heath & Well-Being Benefits

  • Paid Time Off

  • 2 Days a Year to Volunteer

Success Profile

What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

Associate Manager, Technical Support - Online Marketing

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This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. 

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. 

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission. 

Your role at Baxter

This is where my expertise drives business innovation

For you, it’s all about the people. As an Associate Manager, Technical Support- Online Marketing your impact on patient care is always top of mind. Your desire for challenging, mission-driven work and eagerness to meet unforeseen challenges head-on provide robust opportunities to grow your career as a business-focused IT partner. Baxter trusts and appreciates your curious and collaborative problem-solving nature. You enjoy taking ownership of processes that enable the business to work and serve our customers more efficiently.

A global transformation is happening across our IT function—one where we are intentionally and thoughtfully reimagining how we partner with the business. Your expertise is a welcome addition and will be crucial in developing fresh solutions to optimize our technology for all of Baxter. You enjoy seeing the connection between the future and today as we look to simplify our technology landscape. Your past experiences and enthusiasm for innovation will help us streamline systems and initiatives, break down IT silos and work in an agile, hyper-collaborative model. To drive transformation, we will work smarter, not harder—which means you will be able to focus on value-driven outcomes while gaining regular exposure to the business as you grow your career with Baxter.

What you'll be doing

In this newly created hands on role, the successful candidate will be responsible for managing and implementing technical online projects that support marketing strategies, campaigns and tactics, transforming marketing objectives and creative input into connected websites, platforms, tools, programs and metrics. You are the technical arm empowering marketing teams with the necessary tools, resources, and information to effectively create and deliver content that aligns with sales efforts.

This position will be the key technical online marketing resource for the Front Line Care division of Baxter, supporting Marketing Communication, Project, and Digital Marketing managers. TheAssociate Manager, Technical Support- Online Marketingposition will deploy a mix of internal and external resources, as applicable.Note: Most of the work (80%) will be managed and completed by this role personally.

This position will require a strong, self-directed, proactive work ethic, willingness to dig in and tackle technical challenges, and ability to collaborate across functions, regions, suppliers and cultures. If you are a steadfast and reliable teammate with broad technical website/online experience, who thrives in fast-paced, team-oriented environments, then you should apply!

Profile and Responsibilities

  • Implement all website edits requested by marcom, digital, project and creative services manager.
  • Learn multiple database systems within Baxter and use them as a marketing resource to organize and publish product information to websites including: part numbers, content, literature, instructions for use, images, categorization, filters, cross referencing/upselling, website search, maintenance and updating of content, connections and links among resources, under the guidance of website, digital and marcom managers.
  • Create and manage IT tickets for repairs and maintenance to the website when needed (service, marketing, catalog FLC pages), collaborating with other Baxter teams and departments, participating in IT scrum calls and efforts to improve simplicity, speed, urgency and efficiency
  • Serve as key technical support resource for online marketing technology, including but not limited to: websites, content management systems, salesforce, Google Analytics, SEM Rush, sales and marketing automation, landing pages, SEO/SEM technical support, maintaining content libraries, packaging files/projects for archiving, technical social media tasks, dealer/customer toolboxes and resources and doing the work to connect these touchpoints to better provide marketers with customer journey data in the form of actionable dashboards and reports.
  • Improve processes, workflow and efficiency as it relates to technical online marketing platforms
  • Manage and evaluate outside suppliers/resources as it relates to technical online marketing topics, and make recommendations to the FLC marketing teams for improvements, efficiencies and cost reduction.
  • Work closely with Website Project Manager, Digital Marketing Manager and Marketing Communication Managers to provide the technical frameworks and infrastructure to fulfill marketing and creative vision.
  • Work closely with marketing teams to establish technical connections, online platforms, tools and resources that enable delivery of measurable leads and use technology to improve the transformation of leads into opportunities for the front line care division.
  • Recommend and manage outside technical resources including, but not limited to: website developers, programmers, marketing automation systems.
  • Update content and materials across websites and social media from a technical standpoint, and recommend processes and procedures that improve efficiency and speed to online distribution.
  • Coordinate technical efforts with cross-functional teams including Sales, IT, Product Development, Software, Internal Management and external partners.
  • Support technical aspects of generating and distributing data reports across connected marketing systems.

What you'll bring

  • Highschool/GED required. Associate's or Bachelor's degree preferred.
  • Minimum of 5 years manager of projects with experience focused on technical aspects of marketing, website development, programming and technical execution, using online technology to support marketers.
  • A proficient, detail oriented, organized planner and executer of technical online marketing projects.
  • A well rounded, a quick study, a self starter and eager to accept new challenges in a rapidly changing environment.
  • Well versed with cultivating and recommending online technology-related solutions and connect them to our marketing teams.
  • Superb cross-functional, and project management skills.
  • Clear communication skills and the ability to articulate confusing technical concepts for internal colleagues’ understanding, often translating complex concepts from business/marketing team to IT teams and bridging this gap.
  • Proven organizational skills, along with a high degree of attention to detail.
  • Strong analytical, problem-solving and decision-making skills to evaluate alternatives and provide recommendations on technical issues.
  • Fresh perspective to bring technical, efficiency and cost improvements to our existing and future online marketing platforms.
  • The ability to work in a team environment and foster collaboration

Your technology skills include:

  • Experience learning and using multiple CMS and website development/editing platforms
  • Experience in database management/queries, programming/programmer management and selection
  • Ability to master a website CMS and make updates efficiently and carefully
  • Proficiency with MS Office Suite- Word, Powerpoint, Excel
  • General understanding of Adobe Creative Suite
  • Adept at quickly understanding technology platforms and using them to support marketing objectives

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a required minimum number of days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. The flexible workplace policy is subject to local laws and legal requirements. At its discretion, Baxter may decide to adjust, suspend, or discontinue as business needs change.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $80,000 - 110,0000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position is also eligible for discretionary bonuses. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

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US Benefits at Baxter (except for Puerto Rico)

This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Know Your Rights: Workplace Discrimination is Illegal

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

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Address

Explore this location 4341 State Street Road
Skaneateles, NY 13153
United States of America
Explore This Location

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India

“Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role.”

Meet Bethany, Marketing Director in the United States

“I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family.”

Meet Claire, Marketing Manager in Singapore

“In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively.”

Meet Sara, EMEA Digital Health Project Leader in Portugal

“As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter.”

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