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Marketing Manager - Acute Therapies

Req # JR - 147422 Location Mississauga, Ontario, Canada Job Category Marketing Date posted 09/19/2024
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Overview

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

  • Support for Parents

  • Continuing Education/ Professional Development

  • Employee Heath & Well-Being Benefits

  • Paid Time Off

  • 2 Days a Year to Volunteer

Success Profile

What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

Marketing Manager - Acute Therapies

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Vantive: A New Company Built On Our Legacy

Baxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us.

At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us are driven to help improve patients’ lives worldwide. Join us as we revolutionize kidney care and other vital organ support.

*Completion of the proposed separation of Kidney Care from Baxter into a standalone company (to be named Vantive) remains subject to the satisfaction of customary conditions.

Your Role at Baxter:

In this role, you will:

  • Lead, or co-lead marketing activities associated with the Acute Therapies product portfolio

  • Develop go-to-market strategies

  • Achievement of financial growth targets for key products

  • Strategy development and management of core Acute Therapies products and marketing programs.

  • Planning and execution of marketing programs and promotional activities.

  • Ongoing market research and analysis of product performance, customers, and competitive trends.

  • Support for development of business unit strategic plans and operating plans.

  • Interface with global and local cross-functional stakeholders to ensure alignment with local execution.

  • Develop key customer relationships with Key Opinion Leaders, Providers and Policy Makers.

What you'll be doing:

Strategic Business Planning  

  • Support the development of annual marketing plans for the Acute Therapies portfolio

  • Creates and supports initiatives for strategies, branding, product positioning

  • Support market research and insights activities, monitor and analyze the environment, identify business opportunities and provide insights into the planning process

  • Manage the core portfolio and ensure delivery to plan on sales and GP, while effectively managing promotional marketing spends

  • Work cross functionally with clinical, sales, medical and market access

Marketing Program Development & Execution

  • Provide brand level leadership to the commercial team and customers nationally, while raising brand awareness through communication and best practice sharing

  • Support the planning and execution of impactful brand strategies and commercial plans by working closely with both internal and external partners

  • Support the development and execution of marketing programs and promotional activities that drive portfolio growth across the country

  • Create and maintain marketing content sales tools and marketing materials and ensure their effective use by the sales and clinical team

  • Campaign management across various channels, including digital, social media, print and events

Brand Portfolio Management

  • Ensure the portfolio stays relevant and continuously working to manage lifecycles and profitability, lead rationalization and/or discontinuation efforts

  • Support product forecasting and demand planning, work with supply chain, regulatory, and/or quality to manage customer complaints and/or other product related issues.

  • Supports the pricing and contract strategy for core portfolio

What you'll bring:

  • Bachelors level degree with related experience (business, marketing, science)

  • Previous commercial (sales or marketing), Critical Care or dialysis experience

  • Previous experience in healthcare or medical device industry

  • 2-3 years marketing experience

  • Communication skills – excellent written, verbal and presentation skills

  • Self-starter, works autonomously

  • Execution oriented

  • Critical thinking

  • Project management and strong organizational skills, manages ambiguity

  • Excellent team work and influencing skills

  • Understanding of business / marketing processes

  • Excellent computer skills, MS Office, Kofax, salesforce

Nice to have:

  • Masters level degree with related experience

  • >3 years sales marketing experience

  • Leading cross-functional teams

  • Bilingual - French/English

Baxter is committed to supporting the need for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.

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Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

147422
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Address

Explore this location 7125 Mississauga Road
Mississauga, ON L5N 0C2
Canada
Explore This Location

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India

“Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role.”

Meet Bethany, Marketing Director in the United States

“I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family.”

Meet Claire, Marketing Manager in Singapore

“In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively.”

Meet Sara, EMEA Digital Health Project Leader in Portugal

“As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter.”

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