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EMEA Marketing Manager (Advanced Surgery)

Req # JR - 153361 Location Istanbul, Istanbul, Turkey Job Category Marketing Date posted 11/05/2024
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Overview

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

  • Support for Parents

  • Continuing Education/ Professional Development

  • Employee Heath & Well-Being Benefits

  • Paid Time Off

  • 2 Days a Year to Volunteer

Success Profile

What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

EMEA Marketing Manager (Advanced Surgery)

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This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

EMEA Marketing Manager (Advanced Surgery)

The EMEA Marketing Manager supports the marketing team (EMEA and local) in effectively promoting its message across all channels, ensuring a full alignment with Global strategies and priorities.

Would you like to be part of a company where you choose to work with diverse and dynamic people whose primary focus is to save and sustain lives? Do you prioritize work values that revolve around speed, simplicity, courage, and collaboration? Then we would love to hear from you!

What you'll be doing

  • Establish, implement, manage and coordinate EMEA marketing Strategy and Plans for EMEA Baxter Advanced Surgery.

  • Evaluate market potential, gather competitive intelligence, and identify specific segments and healthcare professionals where we should prioritize our efforts.

  • Coordinate and develop promotional material, content for Baxter Advanced Surgery's commercial activity and other forms of communication, maintaining consistent brand messaging across focus surgical specialties, channels and geographies.

  • Collaborate with external agencies, writers, marketers, and other partners to maintain Baxter presence.

  • Cooperate with local marketing teams to brainstorm new and innovative growth strategies and marketing initiatives, giving awareness of Best Practices to scale up to other countries.

  • Prepare reports and analytics on the overall performance of various initiatives and consumer behaviors and trends and implement research into market potential and competitive intelligence.

  • Create and maintain an accurate EMEA calendar of events to deliver targeted content while monitoring budget (including Roadshows, workshops, wetlabs in META/CEEI).

  • Maintain internal tools updated, all in alignment with Corporate and Divisional Strategies.

  • Drive KOL collaboration across the EMEA region with particular focus on:

    • Coordinate and organize KOL driven local events in WEU, CEEI and META

    • Organize and coordinate Cross border KOL driven events

    • Ensure a balanced engagement, by driving activities also involving CEEI and META KOLs

What you'll bring

  • Proven experience in a Marketing role, ideally within the medical device or pharma industry, will be required. Previous experience in sales would be desirable.

  • Strong sense of creativity, imagination, and innovation.

  • Excellent interpersonal skills, communication, with the ability to collaborate with other departments.

  • Good knowledge in digital tools, with a passion for staying on top of trends.

  • Experience with market assessments, market trend, and market research.

  • Strong planning capabilities and capacity to work on medium/long term in a structured way.

  • Analytical mind and understanding of website analytics and Marketing tools.

Baxter is committed to supporting the need for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in person in support of our Mission.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

153361
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Address

Explore this location Istanbul
Sun Plaza Kat:25 Maslak Sariyer
İstanbul
Türkiye
Explore This Location

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India

“Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role.”

Meet Bethany, Marketing Director in the United States

“I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family.”

Meet Claire, Marketing Manager in Singapore

“In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively.”

Meet Sara, EMEA Digital Health Project Leader in Portugal

“As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter.”

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