Senior Digital Marketing Specialist, EMEA

Vantive: A New Company Built On Our Legacy

Baxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us.

At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us are driven to help improve patients’ lives worldwide. Join us as we revolutionize kidney care and other vital organ support.

*Completion of the proposed separation of Kidney Care from Baxter into a standalone company (to be named Vantive) remains subject to the satisfaction of customary conditions.

 Responsibilities

• In close collaboration with Regional Marketing Western Europe and Cluster/Country Marketers guide, plan, implement and optimize (digital) marketing programs aligned with the overall regional strategy (BaxP) and business priorities. This includes all aspects of upstream and downstream customer-facing engagement.

• Based on the Regional Marketing plans, implement the business priorities in respective markets discuss branding and marketing issues with country marketers directly, and to advise on how we can help them build strong market positions (strategic planning ~10%).

• Help country marketers with the tactical digital marketing plan to generate more demand and leads to achieve business goals. Furthermore, guide and support each country marketer to implement the country tactics, delivering compelling and measurable digital marketing programs for our customers. The role should also facilitate and help the Center of Excellence planning with resources to manage localization of regional materials (execution ~70%).

• Proactively identify, recommend digital marketing opportunities to the regional Acute Therapies marketing team to promote clear prioritization, driving better business results. (optimization ~20%)

• Ongoing reporting to stakeholders on the performance of country implemented programs, assessed against strategic and operational goals (ROI and KPIs).

• Coordinate and collaborate with internal stakeholders as needed: Business Unit Heads (Cluster/Country level) and Medical Affairs, Inside Sales Director EMEA.

• Work closely with our creative, production and CRM teams in the EMEA Digital Marketing Center of Excellence (CoE) to implement a program.

• Evaluate end-to-end customer experience across multiple channels and customer touch points.

• Identify digital marketing trends/insights and continuously optimize marketing spend and performance based on those insights.

• Develops digital marketing awareness for broader team by providing information, educational opportunities, and experiential growth opportunities.

Required education / skills

• Passionate about digital solutions. You should also have a clear idea of how digital tools add value to company strategy and performance.

• Solid knowledge of the pharma (medical device) sector.

• Highly creative with experience in identifying target audiences and devising digital programs that engage, inform, and motivate.

• Demonstrated ability to interpret market research and secondary analysis and translate into actionable tactics.

• Excellent project management and quantitative skills. Takes ownership of projects and tasks from beginning to end.

• Demonstrated time management skills to meet deadlines, with flexibility to adapt to changing priorities and managing to ambiguity.

• Self-motivated with strong work ethic with ability to work in fast past environment.

• Strong verbal and written communication skills in English, including presenting concepts and ideas in a clear, succinct, and organized manner.

• Demonstrated ability to build, foster and manage strong relationships with internal stakeholders.

• Ability to work independently and as part of a team, take direction, receive feedback, and execute accordingly, including ability to handle ambiguity with projects.

• Strong analytical skills in data management and reporting software/platforms e.g. Tableau, Salesforce, Acoustic etc.

• Basic knowledge of website and marketing analytics tools e.g. Google Analytics, NetInsight, Omniture, WebTrends, SEMRush etc.

• Basic knowledge of ad serving/management tools e.g. Facebook Business Manager, Linkedin Business Manager, Instagram, YouTube etc.

• Proficient in marketing research and statistical analysis

• Ability to develop and track business metrics and effectively communicate progress and results.

• Financial planning, strategy and budget optimization acumen.

• Solid experience (5+ years) from a similar position, preferably from a digital agency and/or from a global/international company in Pharma or Medtech preferred.

• Bachelor's Degree in Marketing, Advertising, Communications, PR or business.

What we offer:

• Probation period of 3 months and then for an indefinite period.

• Competitive salary, annual bonuses, recognition award program.

• Corporate culture based on our values: collaboration, speed, courage and simplicity.

• Possibilities for development on a personal and professional level in one of the leading global MedTech companies.

• Package of benefits including Private medical care (Lux Med), Life Insurance, and Multisport card.

• Bax4U - cafeteria/lunch cards (300 PLN monthly).

• PPE program with very attractive conditions available for each employee after 3 months.

• Fully covered language courses (English or other languages according to business needs).

• Co-financing of holidays and an additional 2 days off from work annually and an extra day off for your birthday!

• Employee Stock Purchase Plan.

• Great Warsaw office location - Powiśle!

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

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