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Head of Marketing Renal Care Southern Europe

Req #: JR - 134336 Location: Roma, Lazio, Italy Job Category: Marketing Date posted: 05/16/2024

Overview

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

  • Support for Parents

  • Continuing Education/
    Professional Development

  • Employee Health
    Well-Being Benefits

  • Paid Time Off

  • 2 Days a Year to Volunteer

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Success Profile

What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

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Head of Marketing Renal Care Southern Europe

Vantive: A New Company Built On Our Legacy

Baxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us.

At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us are driven to help improve patients’ lives worldwide. Join us as we revolutionize kidney care and other vital organ support.

*Completion of the proposed separation of Kidney Care from Baxter into a standalone company (to be named Vantive) remains subject to the satisfaction of customary conditions.

SUMMARY

We are looking for an experienced and versatile Senior Marketing Manager who will be responsible for driving marketing programs and commercial execution for the Southern Cluster Europe (Spain, Portugal, Italy and Greece) region, as well as ensure the implementation of new digital channels.

The role will operate solidly within the Southern Cluster structure alongside other cluster and regional stakeholders such as Medical/Clinical, Finance, Training & Education, Comm Ex, Supply Chain, R&D, RA, Market Access, Digital Marketing, GPR, etc as well as the Renal EMEA team to ensure that Baxter’s regional team has a clear direction plus effective traditional and digital tools/programs with which they can approach healthcare professionals/payers in this new virtual setting. Regional Marketing partners with countries to enable commercial execution excellence to accelerate profitable sales.

Travel expected up to 30% of the time.

WHAT YOU WILL DO:

  • Act as primary Southern cluster contact point for marketing Europe
  • Establish and lead regional strategy and business focus areas, ensure country alignment to regional strategy/priorities (eg launches, business/product positioning and messaging), course correct in a timely manner if needed
  • Own launch execution readiness, effectiveness and compliance, identify root causes behind gaps in new launch performance and drive enhancements to plans
  • Analyze cluster and country business performance and recommend enhancements or corrective actions to plans and capabilities
  • Lead cluster-wide activities (campaigns, congresses, peer-to-peers, market development) and lift / shift positive successes across markets to drive profitable revenue growth
  • Articulate cluster needs, Voice of Customer (internal/external) and market intelligence to GBU and/or to relevant regional/country stakeholders
  • Liaise effectively with Kidney EMEA team and  countries and across multiple functions such as Commercial Excellence (incl Pricing), Finance, Regulatory Affairs, Advocacy, Market Access, Medical, Supply Chain, and Training
  • Gather cluster inputs for Target Product Profiles (TPP) and coordinate financial business case process
  • Provide data and insight, make recommendations for on-market product introductions (expansion) and effectiveness to optimize the portfolio in-country growth and profitability
  • Supports quality growth of key revenue generators in WEU region with specific focus on remote selling and driving product penetration, routine-use as well as new product introduction with digital formats leveraging its strong differentiation. Helps ensure best of class launch execution.
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Guide countries in development of the annual commercial BaxP plan that is aligned to the regional segmentation framework.
  • Build lasting relationships with key opinion leaders and gain insights from them for use in developing novel segmentation, targeting and positioning of the products
  • Provide product, technical and competitive knowledge to increase competency and effectiveness of country marketing teams, sales representatives and distributors
  • Ensure adherence to pricing strategies for assigned product lines

WHAT YOU’LL BRING:

  • Extensive Marketing/Commercial experience in the Medical Device/Pharma industry required; familiarity with Nephrology is a clear advantage
  • University degree: Master’s/ PhD degree, MBA is a plus Demonstrated record of success in driving new product sales
  • Background in strategic planning and business development helpful.
  • Preferably training and experience in Digital Marketing with performance history
  • Analytical skills with business acumen: Strong strategic thinking coupled with strong execution skills
  • Top communicator, influencing, negotiation and collaboration skills as well as critical thinking & project management skills cross-culturally
  • Proven track record of operating successfully in a matrix, cross functionally and in geographically disperse team environment
  • Ability to embrace and adapt to change, to manage and succeed in ambiguity Knowledge in various of the following disciplines:
  • Market Research, Segmentation, Targeting and Messaging, Digital & Interactive Marketing, Brand Management, Pricing and Value Messaging, Decision Analytics, Executing Strategic Plans.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

134336

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India

Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role.

Madhuri

Meet Bethany, Marketing Director in the United States

I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family.

Bethany

Meet Claire, Marketing Manager in Singapore

In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively.

Claire

Meet Sara, EMEA Digital Health Project Leader in Portugal

As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter.

Sara

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Madhuri

Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India

Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role.

Bethany

Meet Bethany, Marketing Director in the United States

I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family.

Claire

Meet Claire, Marketing Manager in Singapore

In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively.

Sara

Meet Sara, EMEA Digital Health Project Leader in Portugal

As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter.

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