Associate Director, Marketing Communications

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

Your Role at Baxter

This is where your ideas lead to success

As an Associate Director, Marketing Communications, you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business.

And while you are a great teammate, you are also competitive—determined to achieve results and get things done.

At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.

What you'll be doing

As an Associate Director of Marketing Communications, you will be responsible for leading the development and implementation of marketing strategies and communications plans for the US market along with Global oversight, in collaboration with Upstream and Downstream leaders. This role calls for a problem solver with outstanding leadership abilities, technical knowledge, and a profound grasp of the marketing industry. This role will lead a team supporting our Surgical, Patient Support Systems, Connected Care and Services businesses.

Marketing Strategy and Planning

• Develop and Implement Marketing Communications Strategy: Collaborate with Upstream and Downstream leaders to create and implement a comprehensive marketing communications strategy that aligns with business objectives
• Benchmark and Continuous Improvement: Stay up-to-date with industry trends and best practices and bring new strategies and methods for continuous improvement to the marketing communications function
• Advance Marketing Operations Capabilities: Focus on advancing marketing operations capabilities to drive efficiency, effectiveness, and scalability

Marketing Communications Function Leadership

• Lead Marketing Communications Team: Manage a team of marketing communications professionals, including marketing communications specialists/managers, creative team, digital marketing team, and contracted/outsourced resources/agencies.
• Develop and Implement Marketing Communications Programs: Plan, develop, and implement marketing communications programs that drive sales and brand preference, including sales collateral, web content, digital campaigns, tradeshows, etc.
• Measure and Evaluate Program Effectiveness: Track and analyze program performance, and provide insights to inform future marketing communications strategies

Budget Management and Governance

• Manage Marketing Communications budget aligning to all business functions supported strategic goals
• Governance and Compliance: Ensure compliance with industry standards, regulatory requirements, and company policies

Brand Management and Leadership

• Evolve Marketing Communications Function: Maintain expertise and provide strategic guidance to evolve the marketing communications function to be best in class B2B marketing
• Brand Leadership: Play a leadership role in fostering and governing the Baxter brand, from both a visual and editorial perspective
• Cross-BU Leadership: Provide input, direction, and leadership for major enterprise initiatives, including rebranding, AdProm process, etc.

Partner Engagement and Collaboration

• Collaborate with Upstream and Downstream Leaders: Work closely with Upstream and Downstream leaders to ensure alignment and effective execution of marketing communications strategies
• Corporate Communications: Collaborate with the Corporate communications team to leverage capabilities and drive marketing communications effectiveness
• Teams Across Baxter: Work with teams across Baxter to ensure seamless execution of marketing communications programs

What you'll bring

• Bachelor’s degree preferably in Marketing, Communications, Advertising or equivalent
• 10+ years’ experience in marketing communications and/or advertising. Healthcare marketing background preferred
• Direct experience managing and supporting a team, fostering collaboration, and helping individuals grow in their role
• Experience working in an in-house marketing communications setting, advertising agency or similar fast-paced professional setting, planning and implementing marketing communications or advertising programs
• Keen understanding of marketing communications/advertising strategies and their purposes
• Ability to benchmark to industry and bring new strategies and methods for continuous improvement.
• Ability to provide clear direction to designers, freelancers and agency partners
• Experienced with marketing automation platforms and lead management processes and practices
• Strong grasp of branding strategy, from both visual and editorial perspectives
• Strong project management skills, and the proven ability to drive multiple tasks to completion
• Resourceful team player and problem solver with a “can-do” attitude who can participate in and lead efforts across subject areas and cross-functional teams
• Experience in the field of healthcare and/or B2B marketing

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a required minimum number of days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. The flexible workplace policy is subject to local laws and legal requirements. At its discretion, Baxter may decide to adjust, suspend, or discontinue as business needs change.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $168,000 - $231,000. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position is also eligible for discretionary bonuses and long-term incentive. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

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US Benefits at Baxter (except for Puerto Rico)

This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Know Your Rights: Workplace Discrimination is Illegal

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.