Business Marketing Manager

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

Portfolio:

• Global Surgical Solutions (GSS) (Capital).

Portfolio Summary:

• The GSS business at Baxter aims to be the partner of choice from the simplest to complex procedures for surgery efficiency and patient precision positioning. Baxter’s vision of saving and sustaining lives directly influences the technology of our portfolio that covers surgical tables, lights, pendants and integration. GSS has some of the most sophisticated operating tables covering Hybrid Theatre integration, Specialty Spinal Tables and boasts the world’s only operating table that is integrated with the Da Vinci Xi surgical robot!

Role Summary:

• This role involves managing the development and strategic execution of commercial plans, driving innovative ideas for business growth and execution excellence. This role also includes executing projects, conducting data analysis, and market research. As an expert, you will be responsible for business development, administration and implementation of marketing programs for GSS. Additionally, you will develop a Key Opinion Leader (KOL) development program, market development and digital projects while working closely with our channel partners.

Essential Duties & Responsibilities:

• Develop strategic commercial plans and design marketing programs to drive the short-term and long-term growth of the business, inclusive of digital strategy.

• Work with commercial team closely to provide execution support to better utilize sales aids and medical publications.

• Responsible for planning and executing the marketing activities within the approved operating expense level.

• Analyze competitive environment and accessing internal competencies to formulate sustainable and competitive strategy for GSS.

• Engage cross functional team members, to ensure implementation of strategy and delivering performance, including long term projects collaboration with government/medical affairs team.

• Based on solid market understanding, develop ongoing strategies to support portfolio expansion, if needed.

• Develop solid relationships with KOLs and patient associations (if any) and ensures that common goals are set and delivered.

• Manage strong global and regional relationships with relevant marketing and support functions within Baxter and share best practice as required.

• Development of business tactical plans for market development growth opportunities for product/therapy assigned.

Qualification & Experience:

• Bachelor’s Degree in Pharmacy/Science or equivalent, MBA is preferred.

• Minimum 10 years of capital equipment experience in medical device industry in Sales and Marketing roles.

• Prior experience working with channel partners to meet business objectives.

• Strong clinical acumen.

• Proven track record for consistency in performance within sales or marketing function.

• Strategic thinking, innovative and strong analytical skills to drive marketing plans.

• Leadership skills.

• Strong KOL management skills.

• Able to work with cross functional team to drive results.

• Excellent presentation and communication skills.

• Good interpersonal skill and a team player.

• Motivated to drive for results.

• Execution excellence to drive sales execution and marketing activities.

• Strong commitment to Baxter Code of Conduct (Ethics and Compliance).

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

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