Manager, US Commercial Marketing - Healthcare

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. 

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. 

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission. 

Your Role at Baxter

This is where your ideas lead to success

As a Manager, US Commercial Marketing you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business.

And while you are a great teammate, you are also competitive—determined to achieve results and get things done.

At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.

What you'll be doing

As the Manager, US Commercial Marketing, you will lead and/or support all aspects of US downstream marketing for our products spanning our Smart Hospital Beds, Surfaces, Specialty and Rental portfolios, part of our Care Solution division.

Our portfolio is designed to support patient-centered bedside care with innovations such as motion-activated nightlight, comfortable therapeutic surfaces, continuous patient monitoring and enhanced patient convenience features. All are designed to simplify healthcare providers' work, help enhance patient safety and increase patient satisfaction.

Responsibilities include:

• Provide downstream strategic direction for products spanning the Med-Surg, ICU, Specialty and Rental areas to include beds and surfaces.
• Manage new product launches, including strategic goals, tactics, KPIs and training plans for the US market.
• Work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer.
• Lead the creation and implementation of pricing strategies, market analysis, promotional programs, market research, partnership programs, Continual Education (CE) programs and channel strategies.
• Provide marketing, sales and technical support at conferences, users’ meetings, customer sites, end user workshops, and other specific marketing/sales events.
• Deliver marketing/sales tools, based on US customer unmet needs and associated value prop, for all levels of healthcare partners and sales teams.
• Proactively works closely with Sales teams to effectively implement marketing strategies and target lists to drive tactical plans to attain/exceed sales and category share objectives.
• Provide market feedback on healthcare trends, economics, construction, partnerships, KOLs and competition to assist in current product support and new product development.
• Partner with the global upstream marketing team to further needs and claims requirements to differentiate our portfolio.
• Provide feedback, materials and support to the Sales Training team for customer facing training, education programs and internal partner training.
• Directly support the sales team through all stages of a deal, e.g. in customer meetings, demonstrations, RFPs, cross-references, and preparation of offers.

What you'll bring

• Bachelor’s Degree in Marketing, business, or equivalent; advanced degree preferred
• 5 plus years professional experience in Product Management or Marketing. Previous experience in medical device or capital equipment marketing strongly preferred
• Successful track record managing new product launches, leading cross-functional teams to develop and launch new features
• Familiarity with Hospital Bed and Stretcher product lines an asset.
• Understanding product development / commercialization process that incorporates customer requirements.
• Ability to interact with experts from different levels (e.g., surgeons, architects, equipment planners, CEO’s, etc.).
• Able to effectively project manage resources to complete multiple projects simultaneously
• Ability to travel ~25% of the time

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a required minimum number of days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. The flexible workplace policy is subject to local laws and legal requirements. At its discretion, Baxter may decide to adjust, suspend, or discontinue as business needs change.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $104,000 - 143,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position is also eligible for discretionary bonuses. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

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US Benefits at Baxter (except for Puerto Rico)

This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

EEO is the Law 
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Pay Transparency Policy

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.