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Marketing Manager Renal Care

Req #: JR - 040696 Location Madrid, Madrid, Spain Job Category: Marketing Date Posted: 05/12/2021

Overview

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

  • Support for Parents

  • Continuing Education/
    Professional Development

  • Employee Health &
    Well-Being Benefits

  • Paid Time Off

  • 2 Days a Year to Volunteer

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Success Profile

What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

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Marketing Manager Renal Care

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

Your role at Baxter:

As the Marketing Manager for the Renal Division you will develop, implement, and be accountable for short to long term strategic marketing and operational plans for all the business unit´s therapies, products, and services. You will be focused on meeting agreed profit, revenue, and market share objectives in the short and long term. You will ensure alignment with other functions and sales force teams and will manage a team of 4 people while reporting directly to the Business Unit Head.

If you are looking for a place where you choose to work with talented and dynamic people whose primary focus is to save and sustain lives and your work values focus on speed, simplicity, courage and collaboration. Then we would love to hear from you.

What are your responsibilities?

  • Recommend short and long-term strategic options for business units through the planning process
  • Lead development of annual strategic marketing/operational plan outlining key activities and marketing programs to address the Critical Success Factors and implement approved strategies within agreed budgets
  • Drive and ensure implementation of strategic plans and accommodates any changes taking place in the market and external / internal customer’s needs
  • Implement and coordinate the tactical plan in alignment with other functions and in line with corporate strategic product objectives. Develop and maintain strong working relationships with key customers (external/internal) to support current and future objectives
  • Set the right KPIs and monitor the renal market, renal therapies and products performance and adjust plans accordingly to meet financial and operational targets. Communicate those effectively within the organization to ensure the motivation and alignment of sales force teams and other key functions to understand and ensure achievement of product objectives
  • Be the recognized 'Product Champion' by developing and continuously updating knowledge of therapy, product, and market in coordination with other departments. Be responsible for developing/adapting promotional material for the local market when applies
  • Anticipate current & future trends in renal disease management and market environment which are likely to affect the performance and potential of the product including competitor activity
  • Work with European and Global Marketing teams to ensure appropriate communication, alignment and local execution of key corporate strategic and operational priorities and their implementation with available resources and expertise locally
  • Coordinate with local sales operations teams to review and analyze product sales and production budget / forecasts and monitor progress.  Monitor and take corrective action for major deviations on plans, strategies, budget management (sales and Opex) and efficient use of resources. Effectively segment key markets and recommend positioning tactics per segmentation target
  • Build and implement strategies to maximize pricing and product mix opportunities and relevant market research for the product /therapy area and the market/customer base. Produce short to medium term market share/growth grids for individual products
  • Coordinate with medical and access department key strategies in term of value based (“access”) and medical solutions (including digital strategy implementation) with external stakeholders and act as a key interface with KOL´s to build solid relationships and education programs

We are presently seeking people who have:

  • University / Bachelor´s degree in Business Administration and/or Life Sciences 
  • 5 to 7 years marketing experience including at least 2 years in a similar role in healthcare environment/company. Team leading experience required.
  • Master’s in Marketing, Med-Tech industry experience, Sales Background (in a clinical environment), Renal Clinical experience are all a plus
  • External and Internal Customer-oriented mindset and the ability to apply scientific/clinical knowledge to support the customer
  • Ability to motivate and develop others, team player with a collaborative approach
  • Multitasker with a result´s driven mentality and great interpersonal skills
  • Structured decision maker. Experienced with strategic and analytical analysis
  • Fluency in Spanish and English, Portuguese is a bonus!
  • Ability to combine a commercial and scientific relationship and find customer-adapted solutions
  • Digital Marketing experience and skills are a plus

Why do you want to work at Baxter?

  • Competitive total compensation package
  • Professional development opportunities
  • High importance placed on work life balance (Family Responsible Certificate EFR)
  • Flexible benefits (childcare vouchers, employee discounts, etc.)
  • Commitment to growing and developing an inclusive and diverse workforce – Baxter Spain holds the DIE certificate "Equality in the Workplace" that is awarded by the Ministry of Health, Social Services and Equality since 2016. You can read more about our values at www.baxter.es

Equal Employment Opportunity

Baxter is an equal opportunity employer and is therefore firmly committed towards making employment opportunities available to all qualified applicants without regard to gender, race, age, disability, colour, nationality, ethnic or national origin, marital status, sexual orientation, responsibility for dependents, religion or trade union membership.

#IND-SPG

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please send an e-mail to [email protected] and let us know the nature of your request along with your contact information.

040696

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India

"Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role."

Madhuri

Meet Bethany, Marketing Director in the United States

"I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family."

Bethany

Meet Claire, Marketing Manager in Singapore

"In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively."

Claire

Meet Sara, EMEA Digital Health Project Leader in Portugal

"As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter."

Sara

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Madhuri

Meet Madhuri, Senior Project Manager in India

"Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role."

Bethany

Meet Bethany, Marketing Director in the United States

"I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family."

Claire

Meet Claire, Marketing Manager in Singapore

"In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively."

Sara

Meet Sara, EMEA Digital Health Project Leader in Portugal

"As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter."

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