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Global Digital Marketing Manager – Medical Devices – Renal Care

Req #: JR - 055067 Location Deerfield, Illinois, United States Job Category: Marketing Date Posted: 01/04/2022

Overview

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

  • Support for Parents

  • Continuing Education/
    Professional Development

  • Employee Health &
    Well-Being Benefits

  • Paid Time Off

  • 2 Days a Year to Volunteer

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Success Profile

What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

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Global Digital Marketing Manager – Medical Devices – Renal Care

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. 

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. 

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission. 

Global Digital Marketing Manager – Medical Devices – Renal Care

Baxter International

Deerfield, IL (Flexible/Hybrid Work Arrangements Available)

About Baxter’s Global Renal Business Unit

Baxter is focused on providing chronic renal patients the best possible life by elevating the standards of care across all therapeutic options, whether that be in-center or home care. Baxter is committed to addressing the individual needs of patients by supporting greater access to innovative renal care products, therapies, services, and support globally.

https://www.baxter.com/search?search_api_fulltext=global+renal

https://www.baxter.com/healthcare-professionals/renal-care

https://www.baxter.com/patients/renal-care

Baxter’s Digital Vision/Commitment

Baxter is launching the next chapter in our ongoing/global business transformation. Our goal is a company-wide digital operating model powering our people, processes, and products. This is about empowering people to learn/innovate at scale through digital technology. Our digital transformation will deliver value for all our key global stakeholders, while driving our business forward in our mission of Saving and Sustaining Lives.

Position Overview

The Global Digital Marketing Manager will lead the vision and development of a digital ecosystem for the Renal Care Peritoneal Dialysis (PD) Portfolio, products, services, and education.  The Global PD business is ~$2.5B and supports patients in more than 100 countries. The ideal candidate will have deep experience and expertise in developing and executing customer centric digital marketing initiatives and will be extremely collaborative and proactive in approach.

The Global Renal Care division is seeking a digital thought leader who will:

  • Collaborate globally and cross-functionally to perform an overall digital needs assessment

  • Develop and implement the strategized digital ecosystem, applying appropriate KPIs

  • Manage/grow the existing digital marketing initiatives for the Renal Care portfolio, including all aspects of downstream customer-facing digital marketing engagement, measurement, and capability expansion

Critical Responsibilities

  • Collaborate globally and cross-functionally to perform an overall digital needs assessment; identification of internal and external education and promotion needs, identification of local requirements and barriers, identification and assessment of current platforms and technologies available

  • Develop and implement the strategized digital ecosystem, applying appropriate KPIs

  • Collaborates with internal teams to create anchoring content/optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

  • Manage and optimize the digital ecosystem once developed, including web, SEO/SEM, database marketing, email, social media, and display advertising campaigns

  • Measures/reports performance of all digital marketing campaigns and assesses against both strategic and operational goals (ROI and KPIs)

  • Identifies trends/insights; optimizes spend and performance based on those key insights

  • Brainstorm new and creative growth strategies through digital marketing

  • Evaluate emerging technologies for appropriate application

  • Develops digital marketing awareness for broader team by providing information, educational opportunities, and experiential growth opportunities.

Key Qualifications

  • Demonstrated ability to build, foster and manage strong relationships with internal stakeholders

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

  • Demonstrated ability to interpret market research and secondary analysis and translate into actionable tactics

  • Ability to develop and track metrics and effectively communicate progress and results

  • Excellent project management and quantitative skills

  • Strong communication skills, including presenting concepts and ideas in a clear, succinct, and organized manner

Key Attributes

  • Leadership – ability to earn respect, lead without direct reporting responsibility and align with/ represent decisions to others

  • Strategic Thinking - Solid ability to understand market trends, complex financial data, and customer needs to help define advanced planning/positioning strategies that create value/drive growth. Ability to generate market insights/convert them to a multi-generational product plan.

  • Customer Focus – A passion to represent Voice of Customer of patients/professionals to understand unmet market needs/cost-effective solutions. A proven track record of managing high profile customer relationships, including Key Opinion Leaders (KOLs).

  • Therapy and Product Expertise – Strong ability to translate therapeutic goals/practices, along with technical product details, into easy-to-understand features/benefits to position with differentiated communication tools. Ability to design market research, then apply findings to overall education strategies

  • Strong Team Player - High energy team player with a focus on meeting commitments/ contributing to a high-performance culture, work in a multicultural matrix environment and build strong collaborative relationships with a diverse group of cross-functional team members including third party vendors, quality, regulatory, supply chain, customer service, transportation, industry partners, and sales

  • Communications - Ability to develop/execute verbal and written communication plans, messaging, and brand campaigns across multiple stakeholders, organization levels and functions.

Education and Experience

  • Bachelor's degree required

  • 5+ years’ digital marketing experience, including managing digital campaigns at a national level

  • Strong analytical skills in Excel or other data management and reporting SW

  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

  • Working knowledge of ad serving tools

  • Software skills: MS Excel, Google Analytics, MS PowerPoint, MS Outlook, Tableau or other internal reporting platforms

  • Experience within the Healthcare/med device industry is preferred/not required

All prospective employees for this job will be required to verify that they have been fully vaccinated for COVID-19, subject to reasonable accommodations for individuals with medical conditions or religious beliefs that prevent vaccination, and in accordance with applicable law.

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

EEO is the Law 
EEO is the law - Poster Supplement
Pay Transparency Policy

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

055067

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India

"Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role."

Madhuri

Meet Bethany, Marketing Director in the United States

"I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family."

Bethany

Meet Claire, Marketing Manager in Singapore

"In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively."

Claire

Meet Sara, EMEA Digital Health Project Leader in Portugal

"As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter."

Sara

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Madhuri

Meet Madhuri, Senior Project Manager in India

"Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role."

Bethany

Meet Bethany, Marketing Director in the United States

"I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family."

Claire

Meet Claire, Marketing Manager in Singapore

"In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively."

Sara

Meet Sara, EMEA Digital Health Project Leader in Portugal

"As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter."

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