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Senior Marketing Associate, Digital Health

ID de la oferta JR - 168117 Ubicación Raleigh, Carolina del Norte, Estados Unidos Categoría de Trabajo Marketing Fecha de publicación 04/23/2025
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Descripción general

Aquí es donde la creatividad se encuentra con la estrategia. Como miembro del equipo de Baxter Marketing, trabajará en el diseño, desarrollo e implementación de programas de marketing y estrategias de precios. Aprovechará su experiencia para presentar nuestros productos y servicios para salvar y mantener vidas al sector de mercado relevante. Al trabajar en colaboración con los equipos técnicos y de ventas, habrá oportunidades de aprendizaje, desarrollo y crecimiento profesional futuro en una variedad de campos dentro de Baxter.

  • Apoyo a las padres

  • Educación continua/ Desarrollo profesional

  • Salud de los empleados y Beneficios de bienestar

  • Tiempo libre pagado

  • 2 días al año para ser voluntario

Perfil de éxito

¿Qué hace que un miembro del equipo de marketing de Baxter sea exitoso? Eche un vistazo a algunos de los rasgos principales que estamos buscando y vea si su perfil se ajusta.

  • Comunicación convincente y concisa
  • Pensamiento creativo e innovador
  • Planificación estratégica
  • Inteligencia competitiva
  • Colaborativo
  • Expertos digitales

Senior Marketing Associate, Digital Health

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This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. 

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. 

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission. 

Your Role at Baxter

As a Senior Marketing Associate, you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening gives you a significant understanding of healthcare and business.

And, while a great teammate, you are also competitive - determined to achieve results and get things done.

At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.

Your team

We develop quality products with the patient in mind, so our marketing efforts are also patient centric. That means you can be proud of our work and the value we provide to people every day.

As a large, multinational organization, you can expand your knowledge through collaboration with peers, partners, and teams, providing exposure to different facets of our portfolio, and a supportive leadership team that encourages ongoing development.

From your leaders to your peers, we operate as one team. We are passionate about delivering for our patients and the business. We continue developing digital tools to enable efficiency and support a variety of learning and development opportunities.

What you will be doing

  • Handle and lead marketing support projects for product launches, field sales support, and other marketing activities within your portfolio.
  • Become an internal subject matter authority for your assigned portfolio.
  • Generate/analyze competitive intelligence and promote understanding of competitive tactics with the sales team.
  • Partner with marketing communications to create innovative content to drive market awareness, lead generation, deal closure.
  • Coordination of portfolio social media calendars and organization of marketing materials within content management system within portfolio.
  • Regularly interact with customers through presentations, interviews, tradeshows, professional societies, and occasional site visits and develop customer relationships.
  • Collaborate with global portfolio marketing to understand underlying issues related to product quality/customer complaints; ensure feedback is communicated back to respective owners for input into recommendations and resolution to identified issues.

What you will bring

  • Minimum Bachelor’s degree, with major in marketing, business, communications, engineering, or related field.
  • 2+ years professional Marketing experience.
  • Highly organized self-starter who is willing to work as a team and independently and take initiative.
  • Demonstrated strong communication skills and ability to facilitate large group meetings to a successful outcome.
  • Technical/Health IT, medical device integrations expertise would be nice to have.
  • Strong multi-tasking ability to simultaneously coordinate, prioritize and balance multiple priorities and projects.
  • Entrepreneurial spirit.

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a required minimum number of days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. The flexible workplace policy is subject to local laws and legal requirements. At its discretion, Baxter may decide to adjust, suspend, or discontinue as business needs change.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $80,000 - 110,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position is also eligible for discretionary bonuses. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

#li-sh1

#LI-BaxGen

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

US Benefits at Baxter (except for Puerto Rico)

This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Know Your Rights: Workplace Discrimination is Illegal

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

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Dirección

Explorar esta ubicación 1501 Nowell Rd
Raleigh, NC 27607
United States of America
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Escucha a nuestros empleados

Nuestra empresa se enriquece con una población diversa de personas en más de 100 países que trabajan para resolver, innovar, fabricar e impulsar mejores opciones de atención médica para pacientes de todo el mundo.

Conoce a Madhuri, gerente sénior de iniciativas estratégicas y de productos en India

“Ser especialista en marketing en Baxter es un gran facilitador y brinda oportunidades para desarrollar y ejercer la toma de decisiones estratégicas, la gestión de carteras, la gestión de proyectos, la excelencia en nuevos lanzamientos, el impulso del crecimiento rentable y las campañas de marketing omnicanal. Los líderes aquí son accesibles y receptivos a nuevas ideas. Baxter Me dio la oportunidad de impulsar iniciativas estratégicas en toda la organización de la India, además de mi función de marketing actual.”

Conoce a Bethany, directora de marketing en Estados Unidos

“Me resulta muy gratificante gestionar un nuevo proyecto de desarrollo de productos desde el concepto inicial hasta ver a los primeros pacientes en la terapia. Hace que valga la pena escuchar cómo nuestros productos y terapias están impactando positivamente al paciente y su familia.”

Conoce a Claire, directora de marketing en Singapur

“En mi puesto de marketing actual en Baxter, he adquirido diferentes conocimientos y habilidades, uno de ellos es aprender a mirar las cosas desde diferentes ángulos. Desde el panorama general hasta la implementación de estrategias, mi experiencia me ha permitido ayudar al equipo de ventas a conectar los puntos juntos de manera efectiva.”

Conoce a Sara, líder del proyecto de salud digital de EMEA en Portugal

“Como profesional de carrera temprana, debo decir que Baxter realmente te permite desarrollar tu carrera. Comencé a trabajar en un rol nacional y avancé a un rol en EMEA en Salud Digital, a principios de este año. Poder colaborar en la estrategia efectiva de transformación digital de la empresa, me hace creer en nuestra misión todos los días y estar muy orgulloso de trabajar en Baxter.”

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