Creative Marketing Manager

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. 

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. 

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission. 

Your Role at Baxter

This is where your ideas lead to success

As the Creative Marketing Manager based in Deerfield you will determine the creative design strategy for external-facing Business Unit (BU) marketing collateral and campaigns and is responsible for a team working to bring to life the vision that will ensure the success of a product.

You will spearhead the creation and execution of marketing assets across the team that resonate with our target audiences; ensuring that the product/service appeals to existing/prospective customers through engaging design and content.

By keeping an eye on the competition through competitive analysis both within B2B healthcare channels and in B2C messaging, you'll understand consumer behavior and market trends, and will help effectively build the narrative of our brand as told through multichannel marketing comms.

Your Team

Working with the teams to craft, plan and deliver a strategic vision for BU level creative identity as tied to corporate brand identity, with a focus towards laddering up to corporate identity and across 3 legacy BUs comprising Connected Care Solutions (CCS) to tell a “Better Together” creative story.

Work with the in-house videographer to deliver a strong pipeline of video needs across the BU, with a focus on an effective GTM video strategy for all channels in partnership with the CCS Digital Marketing Manager.

What you'll be doing

• Develop CCS product market share and brand growth through the right strategies and new design layouts and approaches as measured by market research and brand awareness metrics.
• Integrate with an in-house digital team consisting of digital manager, senior platform comms specialist, social media specialist, and contract copywriting to build an efficient in-house agency model for internal partners.
• Responsible for supervising the design layout and visual impact of marketing materials, products or publications.
• Works in partnership with the Digital Manager and marcomm leads to establish content strategy with a focus on tone, strategic brand positioning in content.
• Lead and review the work of the team for all web, print, and digital marketing collateral.
• Planning and coordinating the development of paid advertising.
• Heading BU brand campaigns, including submitting ideas for projects and being responsible for the development of all creative content.
• Communicating project information, including deadlines and budgets, to executives and clients.
• The role will travel to video and photo shoots up to 25% of the time, with ability to flex participation virtually up to an additional 15% of the time.

What you'll bring

• BA in Marketing/Communications along with Digital Marketing platform certifications.
• Minimum 2 years experience supervising/ developing team members.
• 7-10 years experience with creative design development and project execution.
• Up-to-date with new marketing trends.
• Ability to think creatively and work cross-functionally.
• Excellent written and verbal communication skills.
• Analytical thinking.
• Strong leadership and project management
• Great at multi-tasking and delegating.

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We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $104,000 - 143,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position is also eligible for discretionary bonuses. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

US Benefits at Baxter (except for Puerto Rico)

This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Know Your Rights: Workplace Discrimination is Illegal

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.