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Senior Specialist Cardiology Marketing - Frontline Care - Hybrid

Req #: 22122564 Location Skaneateles, New York, United States Additional locations Milwaukee, Wisconsin; Cary, NC; Deerfield, Illinois Job Category: Marketing Date Posted: 06/01/2022

Overview

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

  • Support for Parents

  • Continuing Education/
    Professional Development

  • Employee Health &
    Well-Being Benefits

  • Paid Time Off

  • 2 Days a Year to Volunteer

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Success Profile

What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

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Senior Specialist Cardiology Marketing - Frontline Care - Hybrid

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. 

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. 

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission. 

Your Role at Baxter

This is where your ideas lead to success

The Senior Specialist of Cardiology Connectivity Marketing is a key support role to help implement marketing plans and programs to help meet revenue and market share targets for the diagnostic cardiology and ECG management solutions in the US market. This commercial/downstream marketing position will support the US sales team as the internal product and business authority for ECG management (Epiphany Cardio Server) and Eli Link (diagnostic cardiology gateway software) products.

This role is ideally based in the Syracuse/Skaneateles, Deerfield or Milwaukee areas with the ability to work in a hybrid model!

Your Team

We develop quality products with the patient in mind, so our marketing efforts are also patient-centric. That means you can be proud of our work and the value we provide to people every day!

Reporting to the Senior Manager, US Cardiology Marketing, you will join a large, multinational organization, and have the opportunity to expand your knowledge through collaboration with a variety of individuals, exposure to different facets of our portfolio, and an encouraging leadership team that supports ongoing development.

What you'll be doing

  • Serve as regional business authority of cardiology connectivity solutions, implementing and supporting product, positioning, promotion, pricing initiatives to support the US sales team

  • Build and implement product launch and go to market plans to support new product and feature releases including strategies to increase adoption of cloud-based ECG management solutions for new and existing Epiphany customers

  • Establish customer reference sites, evidence-based proof points, and testimonials of product value propositions for Epiphany Cardio Server ECG management solutions

  • Develop sales training to enable field sales team to understand connected ECG workflows and help them articulate key clinical, economic, and financial benefits of our connected cardiology solutions

  • Collaborate with global marketing and enterprise connectivity teams to develop business model for primary care ECG management solutions

  • Partner with marketing communications team to develop communications materials, demand generation programs, and product support materials value propositions

  • Support strategic partnerships for connected cardiology partners to increase awareness and adoption of our solutions

What you'll bring

  • Bachelor’s degree in marketing or related field; MBA preferred

  • Five years of relevant experience in marketing, product management, Healthcare IT, or related field

  • Outstanding verbal and written communication skills

  • Strong financial and analytical skills including Microsoft Office Excel

  • Excellent customer presentation skills and executive presence

  • Ability to take actions and implement effective solutions in a timely manner and lead multiple priorities while working cross functionally

  • Ability to travel up to 20-25%

  • Knowledge of cardiology and diagnostic workflows or Healthcare IT preferred

The successful candidate for this job may be required to verify that he or she has been vaccinated against COVID-19, subject to reasonable accommodations for individuals with medical conditions or religious beliefs that prevent vaccination, and in accordance with applicable law.

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

EEO is the Law 
EEO is the law - Poster Supplement
Pay Transparency Policy

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India

"Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role."

Madhuri

Meet Bethany, Marketing Director in the United States

"I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family."

Bethany

Meet Claire, Marketing Manager in Singapore

"In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively."

Claire

Meet Sara, EMEA Digital Health Project Leader in Portugal

"As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter."

Sara

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Madhuri

Meet Madhuri, Senior Project Manager in India

"Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role."

Bethany

Meet Bethany, Marketing Director in the United States

"I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family."

Claire

Meet Claire, Marketing Manager in Singapore

"In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively."

Sara

Meet Sara, EMEA Digital Health Project Leader in Portugal

"As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter."

Join Our Talent Community

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