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Senior Product and Marketing Strategy Manager (Upstream Marketing)

Req #: JR - 069626 Location Bellevue, Washington, United States Job Category: Marketing Date Posted: 05/15/2022

Overview

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

  • Support for Parents

  • Continuing Education/
    Professional Development

  • Employee Health &
    Well-Being Benefits

  • Paid Time Off

  • 2 Days a Year to Volunteer

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Success Profile

What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

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Senior Product and Marketing Strategy Manager (Upstream Marketing)

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. 

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. 

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission. 

Your Role at Baxter

This is where your ideas lead to success

As a Senior Product and Marketing Strategy Manager (Upstream Marketing), you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business.

And while you are a phenomenal teammate, you are also competitive—determined to achieve results and get things done.

At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.

Your Team

We develop quality products with the patient in mind, so our marketing efforts are also patient-centric. That means you can be proud of our work and the value we provide to people every day.

From your leaders to your peers, we operate as a team. We are passionate about delivering for our patients and the business. We continue developing digital tools to enable efficiency and support a variety of learning and development opportunities.

The individual will have a deep understanding of the products, customer needs, and market dynamics for the product portfolio and will work closely with R&D to develop and execute a roadmap to drive profitable growth. The role incorporates a range of functions, including upstream marketing, product development, and product management. This individual will analyze product performance to ensure it meets customer needs and may recommend product upgrades or improvements or plan new development programs. You will be responsible for developing product launch plans, coordinating multiple projects, and collaborating with the vital stakeholders on existing and new products/features.

What you'll be doing

  • Lead all aspects of product development from customer sensing to concept development through launch strategy.

  • Gains a deep understanding of customer needs and workflows, as well as identifies and fills product gaps and generates new insights for features/products that grow market share, improve customer experience, and drive growth.

  • Works closely with the Program Managers and Project Managers on the Development team to implement product strategy and recommend the nature and scope of present and future product features.

  • Direct R&D and cross-functional product teams with product/market requirements based on deep market insight derived from customer emersion, market research and key market trends. Serves as marketing lead for NPD project execution.

  • Acts as the liaison between the Sales and Marketing team as well as the Development team (including participating in product development and engineering update meetings) to keep abreast of project timelines and plan product/feature launches accordingly.

  • Continually assesses market landscape and our competitive position by comparing the company’s product to competitors’ products.

  • Works closely with Quality Assurance / Regulatory Affairs department to ensure all product-related materials are accurately documented and released through the internal review process.

What you'll bring

  • BA/BS Management Information Systems, Marketing/Business, Computer Science/Engineering and/or equivalent work experience minimum requirements for the role.

  • Minimum of 4+ years in digital product management, IT, and/or digital product development experience within the software, medical device, or healthcare IT industries.

  • Advanced experience with standard MS Office applications (Excel, Word, PowerPoint, etc.).

  • Strong understanding of the software development life-cycle and best practices.

  • Demonstrated success in defining, launching, and maintaining software products.

  • Demonstrated success at driving vision and prioritization of products in a multifaceted environment using analytic and quantitative capabilities.

  • Experience testing and validating value of digital products in the market.

  • Proven project management and analytical skills.

  • Ability to work autonomously and manage multiple projects simultaneously.

  • Understanding of health IT / connected devices / apps/ hosted software environment a plus.

The successful candidate for this job may be required to verify that he or she has been vaccinated against COVID-19, subject to reasonable accommodations for individuals with medical conditions or religious beliefs that prevent vaccination, and in accordance with applicable law.

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

EEO is the Law 
EEO is the law - Poster Supplement
Pay Transparency Policy

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

069626

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India

"Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role."

Madhuri

Meet Bethany, Marketing Director in the United States

"I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family."

Bethany

Meet Claire, Marketing Manager in Singapore

"In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively."

Claire

Meet Sara, EMEA Digital Health Project Leader in Portugal

"As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter."

Sara

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Madhuri

Meet Madhuri, Senior Project Manager in India

"Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role."

Bethany

Meet Bethany, Marketing Director in the United States

"I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family."

Claire

Meet Claire, Marketing Manager in Singapore

"In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively."

Sara

Meet Sara, EMEA Digital Health Project Leader in Portugal

"As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter."

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We're grateful for your interest in a career with Baxter, and would like to get to know you. Joining our Talent Community is a great way to stay connected, learn more about Baxter, and help our recruiters find you if there's an opportunity that aligns with your background, skills and interests.

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