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Product Manager

Req #: 170008DC_en
Location: Gurgaon, HR IN
Job Category: Marketing
Date Posted: 11/17/2017 9:51:09 AM
Baxter International
About Baxter
Baxter provides a broad portfolio of essential renal and hospital products, including home, acute and in-centre dialysis; sterile IV solutions; infusion systems and devices; parenteral nutrition; surgery products and anesthetics; and pharmacy automation, software and services. The company’s global footprint and the critical nature of its products and services play a key role in expanding access to healthcare in emerging and developed countries. Baxter’s employees worldwide are building upon the company’s rich heritage of medical breakthroughs to advance the next generation of healthcare innovations that enable patient care.
Job Description
Strategic Imperative:
  • Marketing and strategy support for  PD & HD Business Units
  • Marketing & Strategy
  • Revisit the strategy for the HD business especially for Polyflux
  • Conceptualization of marketing ideas and themes to run campaigns and activities – Single Use and High Flux- High Flkux SME development
  • Understanding and presenting market requirements for current and future products like Artis & Theranova
  • Marketing support for Overall PD therapy focusing on APD and Extraneal
  • Conceptualization of marketing ideas and themes to run campaigns and activities – Strong implementation of marketing ideas and activities in coordination with the sales team
  • Developing and implementing a company-wide go-to-market plan.
  • Driving digital marketing like email campaigns, online marketing and use of digital media’s for
  • promotion
  • Market understanding and competitive intelligence for Chronic  products -  HD & PD
  • MIS and reporting of Patient Nos in Tool every Month ( Global Tracker) Renal MIS
  • Marketing budget management
  • MOP Tracker
  • Running dashboards and analytics
  • Driving SFE as a process
  • Monthly account wise planning of secondary  sales leading to primary sales for their territory/accounts
  • Weekly planning for coverage and calls
  • Monthly/quarterly sales forecast for defined territory
  • Quarterly activation planning
  • Delivery of the sales goals
  • Dialyser Units as planned
  • Product mix as planned
    Non Financial
  • Activations conducted: Quality and Quantity
  • KOL management and development
  • Digital savvy Renal team
  • 100% Compliance on Interactions Policy
  • Utilize SFE as a preferred choice of data on execution and implementation of Marketing inputs   
    Improve product forecast accuracy – regular meeting with supply chain on
  • Innovation in creating and conceptualizing campaigns
  • Organization wide Go to market plan
  • Execution of the strategy
    Key Shared accountabilities
  • Training of sales team along with medical affairs
  • Sales team review along with sales managers
  • Inventory management with supply chain
  • Marketing budget optimization
  • Product approval and license with Regulatory
  • Coordinate with BaxSol  for budget planning
  • Employee engagement with RnR plan aligned to strategy
    Organisational Metrics
  • Innovation in creating and conceptualizing campaigns
  • Organization wide Go to market plan
  • Execution of the strategy
    Key Competancies
    • Strategic outlook for HD market
    • Execution
      Mission critical Collaborators
  • Sales team
  • Supply chain
  • Finance
  • Medical/Regulatory
  • Legal
  • IT
  • Channels
  • SFE
  • Guardian of the strategy
  • Awareness and adoption of the therapy – High Flux
  • Digital Media
  • Campaigns
  • Marketing strategy and activation plan
  • Sales team engagement
  • KOL perception
  • Marketing strategy and activation plan
  • Sales team engagement
  • SME identification and development for Single Use and High Flux 
 Strategic Perspective Effectively organizes data to identify trends, problems, and their causes.
  • Systematically evaluates opportunities and targets those with the greatest potential for producing positive results with the minimum amount of risk
  • Effectively articulates new and different ways of thinking and doing business
  • Translates concepts and ideas into actionable plans
  • Ability to resolve emerging issues using existing teams and/or an established network of expert consultants.
  • Demonstrate capability for scientific, creative and strategic thinking, championing ideas for positions, and an ability to present and maintain fair-balance during scientific discussions
  • Stays confident when challenged, stating the rationale for one’s viewpoint clearly while listening to and respecting others right to different opinions
  • Interpersonal Skills & Influence Adapts communication style to the audience in order to be heard
  • Establishes and maintains collegial peer-to-peer relationships with a wide range of external thought leaders including healthcare professionals.
  • Demonstrates organizational awareness and experience working on cross functional teams
  • Invests time in teamwork and developing collaborative relationships with other teams and individuals

A Career That Matters
Baxter’s employees are united in a mission to save and sustain lives. We are passionate about applying scientific innovation to meet the needs of the millions of people worldwide who depend on our medically necessary therapies and technologies. We focus on increasing access to healthcare, innovating in crucial areas of unmet need, and pursuing creative collaborations that bring our mission to life for patients every day.
Equal  Employment  Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, disability/handicap status or any other legally protected characteristic
  • B Pharma/ BSc/ Btech with Masters in Management (Marketing )  .
  • 8 plus years of experience in product marketing  desired in a reputed pharmaceutical/ Medical device/ Healthcare companies in Sales.
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