Mgr, Marketing Dev Prog
Req #: 170007GP_de
Job Category: Marketing
Date Posted: 9/25/2017 5:02:28 PM
1) Development and test of product positioning, sales messages and sales tools for new product launch or for support of existing products. 2) Analyses and preparation of forecasts and recommendations in the areas of product preference, sales coverage, market size, penetration, marketing practices and sales trends. Research of market environment in regional, national or international areas to determine potential market for a product or service. ? 3) Provide project management leadership on identified projects. 4) Assist in the development, execution and tracking of marketing programs for a specific product or product line by collecting, analyzing and reporting marketing data. May recommend marketing strategies including packaging, pricing, expense budgets, profits plans and future development of a specific product
1) Foundational skills in the core marketing competencies: Strategic Planning, Competitive Intelligence, New Product Development, Communication, Messaging and Branding, Market Research, Decision Analytics, Customer Advocacy Development, and Pricing and Reimbursement. 2) Possess key characteristics of successful marketing professionals, including: energetic, analytical, ability to work in a matrix environment, Curious, motivating, creative, entrepreneurial, and pragmatic. 3) Baxter's Marketing Development Program is designed to attract high potential MBA graduates with strong prior business experience. The program seeks candidates who possess the following criteria: MBA degree, three to five years of marketing or related business experience and exhibited leadership through campus activities and work experience.