The New Product Sr. Manager will own the Innovation Strategy and the development of New Products pipeline for emerging markets. This person will be the commercial leader , on the Global Marketing Innovation Team, with decision making authority in assessing the needs of the market, defining product requirements, closely working with R&D, RA, CA and MA. Will also work with the Business Model Innovation team to find comprehensive solutions of Product + Business model to ensure we maximize the in market impact for our partners, patients and Baxter.
•Define new product development needs versus unmet market opportunities
•Built Target Product Profiles and Multi-Generational Product Plans
•Set pricing strategies
•Build Business Cases
•Set the product roadmap and lifecycle management
•Master and lead the New Product Development Process
•Develop global product launch plans including go-to-market strategies
•Build Global Evidence Generation Strategies
•Oversee KOL development
•Define market development strategy and identification of key adoption barriers
•Collaborate with R&D, Clinical, Market Access, Regulatory and Global Commercial Marketing
•Time to product standard of care
•Time to peak sales
•Global sales growth
•Market strategy (High)
•Product Development (High)
•Barriers to Market Adoption (High)
•Value Proposition (High)
•Portfolio Management (High)
•Qualitative Analysis (High)
•Market research (High)
BS/BA required with five to eight years experience in marketing
MBA strongly preferred. Healthcare/pharma industry experience is a benefit.
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
EEO is the Law
EEO is the law - Poster Supplement
Pay Transparency Policy
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please send an e-mail to Americas_TTA@baxter.com and let us know the nature of your request along with your contact information.