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Business Unit Manager

Req #: 180005C0_en
Location: Ho Chi Minh City, SG VN
Job Category: Executive and Commercial Leadership
Date Posted: 3/1/2018 6:49:01 AM
Baxter International



Responsible for the development, implementation and follow-up of the strategic and operational direction for Marketing as well as support for sales plan within a Business Unit in order to reach the set targets and profit growth and become partner of choice leveraging Baxter’s unique capabilities.


Sales Support and Marketing Management
  • Plan, lead, manage and control the planning and demand creation program for the Vietnam Business Unit through the translation of strategic plans into mkt strategy and sales support plan to achieve sales plan, product mix and profit objectives.
  • Conceptualizes and implements commercial strategies and programs consistent with long-term business objectives.
  • Seek opportunities at existing key accounts to improve product/company market share to support market penetration.
  • Identify, develop key accounts to support market expansion.
  • Build long term relationship with KOL and decision makers
  • Develops a full strategic product marketing plan from conception to launch.
Financial Management
  • Ensures profitability of products and services managed (GP, opex, ROI on programs implemented, etc.)
  • Develops a pricing approach based on validated research and analysis of market dynamics.
Market Analysis
  • Understands, anticipates and shapes customer needs; uses fact-based research to identify market opportunities.
  • Tracks and analyzes competitor’s product and service performance vis-à-vis own portfolio
Operations Management
  • Oversees development of tactical plans to implement broad marketing strategies and programs
  • Allocates appropriate resources to execute plans
  • Partners with Area Manager to come up with realistic forecasts.
  • Coordinate with distributor to ensure customer satisfaction with purchase order, delivery, invoice and credit
People Management
  • Hire, train, motivate and develop front line staffs to build teamwork spirit, to achieve goals and better serve customers.
  • Champions, model the Company’s values and Code of Conduct. Ensure field force activities and behavior are in compliance with Code of Conduct.
Job Dimensions:
  • Market share
  • Sales growth (from existing and new products)
  • GP
  • Opex



  • University degree; MBA is an advantage
  • At least 5 years solid sales and  marketing experience in a managerial role in the healthcare industry; experience in sales operations would bring added dimension to the role
  • Results orientation
  • Critical thinking and problem solving
  • Sound judgment
  • Customer focus
  • Strong Leadership skills, motivating & Developing team
  • Product/Therapy knowledge
  • Financial skills (P&L, pricing, contract evaluation)
  • Negotiation and influencing skills
  • Market analysis and competitive intelligence
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